Paid Advertising
Put Your Business in Front of the Right Customers
SEO can take time.
Paid advertising can put your business in front of potential customers much faster.
But there is a catch.
Paying for clicks doesn’t automatically mean you’ll get customers.
The real challenge is getting the right people to click, giving them a good reason to contact you and making sure you know which advertising is actually producing results.
That’s where Ascend comes in.
We build and manage paid advertising campaigns around your business goals, whether you need more phone calls, quote requests, appointments, leads or sales.
Don't Just Buy Clicks
Anyone can put money into an advertising account.
The harder part is making sure that money is being spent in the right places.
If you’re paying for people to visit your website but nobody contacts you, something is wrong.
Maybe you’re targeting the wrong searches.
Maybe your ad isn’t speaking to the right customer.
Maybe you’re sending people to a page that doesn’t explain what you offer.
Maybe the phone number is hard to find.
Maybe the people clicking aren’t actually looking for what you sell.
We look at the entire journey.
The right person → the right ad → the right page → the right action.
Show Up When People Are Looking for What You Sell.
Someone searches:
“emergency plumber near me”
“roof replacement Kennewick”
“digital marketing agency Bellevue”
“dentist near me”
That person already has a need.
Google Ads can put your business in front of them at the moment they’re searching.
We build campaigns around the searches and audiences that make sense for your business, then continually monitor what’s working and what isn’t.
- Keyword research
- Search campaign setup
- Ad creation
- Campaign structure
- Geographic targeting
- Audience targeting
- Budget management
- Bid strategy
- Negative keywords
- Conversion tracking
- Landing page recommendations
- Ongoing optimization
- Performance reporting
Google Local Services Ads
Google Local Services Ads are different from traditional Google Ads.
For eligible businesses, they can appear prominently in Google’s local search results and allow potential customers to contact the business directly.
This can be especially valuable for local service businesses such as:
- Plumbers
- Electricians
- HVAC companies
- Roofers
- Garage door companies
- Landscapers
- Cleaning companies
- Locksmiths
- Auto services
- Other eligible local service businesses
Availability and eligibility depend on your industry, location and Google’s requirements.
We can help you understand whether Local Services Ads make sense for your business and help with the setup, optimization and ongoing management.
Google Ads Or Google Local Services Ads?
Depending on the business and industry, Google may offer verification programs such as Google Guaranteed or Google Screened.
These programs can involve business verification and other requirements before an eligible business can receive the associated badge.
If your business qualifies, we can help guide you through the process and make sure your local advertising presence is set up correctly.
Important: Google determines eligibility and approval. We cannot guarantee that Google will approve a business or issue a specific badge.
Google Ads Or Google Local Services Ads?
They're Not the Same Thing.
There isn’t one answer.
It depends on your:
- Industry
- Industry
- Location
- Competition
- Budget
- Services
- Goals
- Availability of Local Services Ads in your market
- Sometimes Google Ads make more sense.
- Sometimes Local Services Ads are a better fit.
- Sometimes using both creates the strongest strategy.
We’ll help you figure out which route makes sense instead of automatically selling you the same campaign we sell everyone else.
Meta Advertising
Google is powerful because people are already looking for something. Facebook and Instagram work differently.
People aren’t usually opening Facebook because they need a plumber. They’re there to see what’s happening.
That’s where Meta advertising can be useful.
We can help businesses reach potential customers based on factors such as location, interests, behaviors and other available audience signals.
Meta advertising can be useful for:
- Local businesses
- Lead generation
- Promotions
- New services
- Brand awareness
- Retargeting
- Events
- E-commerce
- Growing an existing audience
Search Ads Vs. Social Ads
Different Platforms. Different Jobs.
Google Ads
Meta Ads
You are putting your business in front of someone who may be interested.
Neither is automatically better.
For example, someone searching:
“roof repair near me”
has a very different intent from someone scrolling Instagram who happens to live in the same city.
We consider that difference when deciding where your advertising budget should go.
Landing Pages
Your homepage has to speak to many different people. An advertising landing page has one job.
It should focus on the specific service, offer or problem behind the ad. If someone clicks an ad for roof replacement, they shouldn’t have to search your website to find information about roof replacement.
The page should immediately reinforce:
- What you offer.
- Who it's for.
- Why should they choose you.
- What they should do next.
Conversion Tracking
If We Can't See What's Working, We're Guessing.
A campaign can generate hundreds of clicks and still produce very little business.
That’s why tracking matters.
Depending on your business and setup, we can track actions such as:
- Phone calls
- Contact forms
- Quote requests
- Appointment bookings
- Purchases
- Downloads
- Other important actions
This helps us move the conversation away from:
“How many clicks did we get?”
and toward:
“How many real opportunities did the campaign generate?”
What We Optimize
Your Campaign Isn't Finished When the Ads Go Live.
Launching an ad campaign is only the beginning.
We monitor performance and look for opportunities to improve.
That can include:
Our Paid Advertising Process
Understand Your Business.
Find the Opportunity.
Choose the Route.
Google Ads, Local Services Ads, Meta, A combination, Landing page, Lead form, Phone calls,
We build the strategy around your goals rather than starting with a platform and working backward.
Create the Campaign.
Start the Climb.
Keep Improving the Route.
Know Where Your Money Went.
Where Your Advertising Money Goes
Advertising costs money.
We understand that.
That’s why we don’t judge success simply by how much traffic a campaign generates.
We’re interested in what happens after the click.
- Did someone call?
- Did they request a quote?
- Did they book an appointment?
- Did they buy?
- Did we reach the right people?
If the answer is no, we need to find out why.
The goal isn’t to spend your entire budget.
The goal is to make the budget work as hard as possible.
Conversion Tracking
If We Can't See What's Working, We're Guessing.
A campaign can generate hundreds of clicks and still produce very little business.
That’s why tracking matters.
Depending on your business and setup, we can track actions such as:
- Phone calls
- Contact forms
- Quote requests
- Appointment bookings
- Purchases
- Downloads
- Other important actions
This helps us move the conversation away from:
“How many clicks did we get?”
and toward:
“How many real opportunities did the campaign generate?”
Paid Ads + Seo
Paid Advertising
SEO
Takes longer to build but can create organic visibility that doesn’t require paying for every individual click.
For many businesses, the strongest strategy is to use both.
Paid advertising can help generate opportunities now while SEO works toward stronger long-term visibility.
Who Is Paid Advertising For?
If More Customers Would Help, Let's Look at the Numbers.
- Local service businesses
- Contractors
- Professional services
- Medical and dental practices
- Home service companies
- E-commerce businesses
- B2B companies
- Businesses entering new markets
- Businesses launching a new service
- Businesses that need leads now
But advertising isn’t automatically the right answer for every business.
Sometimes the problem is your website.
Sometimes your offer needs work.
Sometimes your market is too expensive.Sometimes SEO or another channel makes more sense.
We’ll tell you if we think paid advertising isn’t the right place to spend your money.
Why Ascend?
We don’t want to be the agency that sends you a monthly report filled with impressive-looking numbers that don’t mean anything to your business.
We want to understand what you’re actually trying to accomplish.
- More phone calls?
- More quote requests?
- More booked appointments?
- More sales?
- Home service companies
Once we know the goal, we can build the campaign around it.
And because we also work on websites, SEO, Local SEO, Google Business Profiles and content, we can look at the bigger picture when something isn’t working.
Sometimes the advertising is the problem.
Sometimes it’s the landing page.
Sometimes it’s the offer.
Sometimes it’s the targeting.
You shouldn’t have to figure that out alone.
Frequently Asked Questions
There isn’t one number that works for every business.
Your budget depends on your industry, location, competition, average customer value and goals.
We’ll look at the market before recommending a budget.
Paid advertising can start generating traffic quickly once a campaign is approved and launched.
That doesn’t mean you’ll immediately get profitable customers.
The first stage is learning what works, then improving the campaign based on real data.
Google Ads generally gives you more control over keywords, ads, targeting and campaign structure.
Local Services Ads are designed for eligible local service businesses and can generate direct calls and messages.
We’ll help determine which is appropriate for your business.
Yes.
We can help with Local Services Ads setup, optimization and ongoing management for eligible businesses.
If your business and industry are eligible, we can help guide you through the process and prepare your business for Google’s requirements.
Google makes the final decision on eligibility and approval.
It depends on your business and what you’re trying to accomplish.
Google is often strong when people are actively searching for your service.
Meta can be useful for reaching people based on audience characteristics, generating demand and staying in front of potential customers.
Sometimes both make sense.
Not always.
But for many campaigns, a focused landing page can make it easier to turn advertising traffic into leads.
We’ll determine whether your existing website is enough or whether a dedicated landing page makes sense.
Yes.
We can review an existing campaign, identify problems and determine whether it can be improved or needs to be rebuilt.
We look beyond clicks.
Depending on your business, we’ll track things such as calls, forms, quote requests, appointments, purchases and other meaningful actions.
No.
Advertising results depend on many factors, including your market, competition, offer, budget, website and customer demand.
We can build and optimize the campaign, but we can’t control how many people decide to contact or buy from you.
Do You Recognize Some of Them?
- 242 Reviews
- 113 Reviews
- 86 Reviews
Ready To Stop Guessing With Your Ad Budget?
Maybe Google Ads is the right route.
Maybe Local Services Ads makes more sense.
Maybe Meta is worth testing.
Maybe your website needs work before you spend another dollar.
We’ll look at your business, your market and your goals and help you figure out the right path.
Your Budget. Your Business. A Smarter Route.